Completed by: Me, Nicola and Chloe
How we came up with the company name - 'On Air Productions'
- We didn't want a simplistic company name e.g. initials of our names
- We was inspired by the company 'Universal' as the name connotes it is appealing to the whole world
- We wanted the company name to appeal to everyone but still stick to our genre - thriller-fantasy
- As a group, we looked up on the Internet searching for key words such as 'camera angles' and 'on air' came up
After we have decided the company name, we decided to create a few logos to test our skills on pixlr.com. The images we have chosen, relate to thriller as they represent power, strength, energy - which are all aspects of our film. Below this, are three logos we have all created and designed together.
First idea:
How did we edit this?
How did we edit this?
- Searched smoke on Google - http://www.gimpusers.com/system/tutorial_steps/767/23-original.png
- Selected image and saved onto a file
- Opened image onto pixlr.com
- Using the text tool, we typed in our company name - 'ON AIR PRODUCTIONS'
- We then layered the text. Which then we had options on altering the text. E.g. adding shadows, or adding glows etc.
- We then moved around the text to where we wanted to place it.
- Ta-da! We are done!
Denotation: Gray/blue smoke
Connotation: This connotes to the audience that the films our company produces are mystical and alluring. The dark blue connotes to the audience depression, and the gray symbolises security, sadness and maturity.
Denotation: Red, bold and capitalised text
Connotation: The red can symbolise blood to the audience which fits into our genre as it is thriller-fantasy. Additionally, red can symbolise extreme emotion and fire, which can represent life and fertility. This will connote to the audience that the films our company we produce has complex characters. Furthermore, the red illustrates energy.
Evaluation: On one hand, we thought this logo was successful as it represented our film genre well to the audience and signifies strength, power and energy. On the other hand, we thought this logo didn't look 'professional' enough and decided we wanted to create another one which was more vibrant, in addition, the logo above 'draft 1' is very simple and lacks creativity.
Draft 2:
How did we edit this?
- Searched smoke on Google - http://cdnimg.visualizeus.com/thumbs/8a/79/abstract,color,graphic,design,smoke,artistic,awesome-8a795fc9ee6ff186a0186ef867df9d76_h.jpg
- Selected image and saved onto a file
- Opened image onto pixlr.com
- Using the text tool, we typed in our company name - 'ON AIR PRODUCTIONS' but because we wanted the text to be presented horizontally, we had to type one letter at a time.
- We then changed the colour to gray and didn't layer it as we wanted to keep it simple because the rainbow colour was eye catching enough.
- We then moved around the text to where we wanted to place it.
- Ta-da! We are done!
Denotation: The electrifying smoke
Connotation: The colourful colours will connote to the audience the institution is going to be welcoming as the colours are vibrant, and friendly in comparison to draft 1. The smoke is shaped as a head, which could refer to the audience that the films we make are accessible and are aimed for everyone, and that anyone can relate to the films. The colour is generally orange and contrasts against the dark background and the orange communicates to the audience that the film is full of energy, has a steady balance and our company is warm and full of enthusiasm.
Denotation: Gray, capitalised and bold text
Connotation: The text is gray because we wanted the full attention to be on the image as we wanted it to be a trademark and let the audience know straight away that the logo is from our company. In addition, the colour gray portrays security and this connotes to the audience our film company is confident and proud.
Evaluation: In conclusion, we as a group thought the image was very artistic, and unique. However, the logo itself looks too sci-fi which differs from our genre - thriller-fantasy. Moreover, the logo overall looks to crowded and messy, as some text are presented landscape, and some horizontally.
Draft 3:
How did we edit this?
- Searched smoke on Google - http://matchboxsmokeshop.com/images/Smoke.jpg
- Selected image and saved onto a file
- Opened image onto pixlr.com
- Using the text tool, we typed in our company name - 'ON AIR PRODUCTIONS'
- We then layered the text. Which then we had options on altering the text. E.g. adding shadows, or adding glows etc.
- We then moved around the text to where we wanted to place it.
- Ta-da! We are done!
Denotation: Bright orangey red smoke
Connotation: The colour of the smoke - a mix between red and orange - looks like solar flares, and fire, which both represent danger, energy and power. This could suggest to the audience our films are capable of creating successful films in fitting into our genre.
Denotation: The gray, shadowed, capitalised and bold text
Connotation: The shadow create enigma to the audience, as you wonder what is trying to be hidden. The style of the writing is plain as we wanted a logo that is simple and prove that film companies doesn't necessarily need fancy logos to be appealing.
Evaluation: In conclusion, we feel this design is very successful as it fits into our Prezi brainstorm. Moreover, it looks professional because of the writing, as it fades into the background. Because of the black background, the orange smoke stands out from it, and keeps your eye line within the orange smoke. However, if we had the technology, we would have liked the flares to be animated - to move around on the screen.
Conclusion: Overall, we as a group have chosen to use draft 3 as our institutional logo as it looks professional, the logo is simple yet effective, and is the most successful in communicating to the audience about the type of films the company creates.
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